The first Elizabeth Arden perfume, Blue Grass, was introduced in 1934. Other popular Elizabeth Arden perfumes include the 5th Avenue series, the Green Tea series, Arden Beauty, Mediterranean and of course, Red Door and the Red Door Series. Men’s cologne include Daytona 500. Elizabeth Arden continues to produce cosmetics and skincare products but the company has changed its focus to fragrances of late producing scents under its own name as well as under the names of designers and celebrities.