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Bcbg Max Azria Perfume by Max Azria, Launched in 2011, Bcbg Max Azria is the signature fragrance of the fragrance line. Created by Givaudan perfumer Stephen Nilsen, this perfume has fruity, sweet, cherry, and powdery main accords. With moderate sillage and longevity, this scent is ideal for spring and summer day wear. It has fruity top notes of strawberry and cherry, with middle notes of rose, jasmine, violet, and lily-of-the-valley. Sandalwood, musk, and orris root base notes follow. The pink bottle has a pink stopper stylized as flower petals.
In 1989, Max Azria founded Bcbg Max Azria as an affordable fashion house, reflecting the “Bcbg” acronym of “Bon chic, bon genre,” which translates in English to “good style, good attitude.” The brand expanded into fragrances in 2001 and sought-after couture in 2004.